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1. Domain and Host
Great domain names (take a look at Google and Yahoo, for two) say so much while saying so little. In addition to being memorable, a domain name needs to accurately reflect your brand’s voice and be nearly impossible to misspell. Finding the right name for your brand is crucial
2. Clean Design
One of the most important things to remember during the process of website development is to create a clean, appealing design. A quality design is attractive and easy to read with intuitive navigation. Most importantly, a clean design helps viewers focus on the value of your brand and content instead of distracting graphics and large amounts of text.
3. Perfect Color Scheme
Color schemes are more important than customers realize. Different colors have the ability to evoke emotional responses, such as calm, happiness, or frustration. When it comes to using colors in your website design, it’s essential to consider your company’s niche, target audience, branding, and the elements of color theory. What colors will your target audience respond to.
4. CMS Services
It’s impossible to develop a great website without a functional program taking care of the backend. If you think of your website as a car, you can understand why. When friends see your shiny new sports car, they look at the sleek paint job, glistening tires, and luxurious leather seating.
5. Is Site Mobile-Friendly?
If your site is unreadable or otherwise unusable on mobile, you risk losing significant audience, as well as authority signals in the eyes of Google. Consider a redesign, or even purchasing a mobile version of the site.
6. Is The Site Secure?
This is especially important if your site handles transactions. Can customers feel safe putting their personal information into your website? You may have the best intentions, but unfortunately identity theft is still a real threat. To combat this, consider an SSL or a BBB certificate.
7. Usability
Websites that are easy to use are more likely to garner customer interest and encourage business. Usability can be increased by displaying product and service information in a clear, concise manner. Make sure your website has all the features a customer would need for the site to be easily accessible.
8. Loading Times
When looking for information online, nothing aggravates visitors more than slow loading times. Customers can be turned away completely due to this issue. Testing your website ahead of time will help you pinpoint any loading time issues, and these can be fixed before your site’s official release.
9. Clean, SEO-Friendly Code
Whether you’re developing new webpages or optimizing existing ones, it’s critical to have clean, SEO-friendly code. By taking the time to improve your site’s code, you can increase the overall return on investment. SEO-friendly code acts as a guide for search engine spiders by providing a clear picture of your site’s content. Certain CMS services, such as WordPress, provide plug-ins designed to simplify the process of cleaning up code and increasing search engine rankings.
10. Social Media Integration
Integration with social media is no longer a novelty – it’s a requirement. As technology makes information sharing more convenient, businesses lacking social media integration fail to take advantage of what has been likened to modern day word-of-mouth advertising. Social media provides a venue in which customers can promote your brand, provide reviews, and stay in-the-know about your company’s latest news. Written and visual content, including product images and branded video, are easily distributed on platforms like Facebook, Twitter, Pinterest, and LinkedIn